If you missed all the hoopla with the great food media Twitter debate (for your sake, I hope so), please refer to a discussion started by the Restaurant Intelligence Agency, including a 1,300-word copy of War and Peace on food journalist Tweetiquette. But, the timing couldn’t be more perfect as it happens to coincide with a topic I have been wanting to address for some time now: a statement of intent for Chicago Brunch Blog.

There seems to be an on-going question of validity among food writers about the impact of bloggers and Yelpers that has the type of elitist narcissism you would expect from Pitchfork. Reaching an all-time low, even foodies have to differentiate themselves from hipsters. First world problems, y’all.

Yes, this is a blog, but I am also a journalist. As in, I obtained a degree in the field and currently freelancing at other publications in hopes that someday I will relinquish my debt to the evil Sallie Mae empire for obtaining such a high honor (unlikely). Though colloquial in nature, Chicago Brunch Blog does strive to “keep it real,” more than dropping a few f-bombs.

Turning to readers (you), Chicago Brunch Blog featured a poll asking what should be on the site. Reviews topped the list, followed by Twitter and a tie between “porn” and “t and a” in the open category. As much as I would like to write more reviews, there are several factors preventing me from writing a traditional review — mainly, the limitation of brunch to two days per week, funds and the debatable importance of anonymity. If only there was a Golden Girls social issues episode to solve this ethical noodle scratcher!

Given that there is no set procedure and also, I do what I want ’cause I’m a boss, I will continue to write reviews from time-to-time. Advertisers can pay for banner space on the new website, but you will never see a review here about any comped meals. I will, however, take photographs to have stock imagery for general food porn purposes and fulfill my pubescent dreams of being a food photographer. All other postings are strictly informative, including weekend round-ups.

Ultimately, whether you hear it here, from Vettel or Bruno, or from John Doe on Yelp, a review is an opinion. And at the end of the day (or first thing in the morning), we all just want to know where to find a decent fucking breakfast burrito.

— Carly Fisher